Rhythm Roots is a Chicago-based kids' dance company founded by Priya, who is deeply passionate about sharing Indian dance and heritage with the next generation.
 

The objective was to design a brand identity and website that feel energetic, authentic, and fun reflecting both the vibrancy of Bollywood and the cultural depth of India. 
 

From naming the brand to designing the visual identity and website, we made sure everything works in harmony to position Rhythm Roots as a trusted space for kids to explore Indian dance in an uplifting, spirited, and culturally rooted environment.